Last Modified: 24.02.2026
Your privacy is important to Siena Joy Ltd. We are committed to ensuring that your personal data is processed lawfully, fairly and transparently in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – “GDPR”), the ePrivacy Directive 2002/58/EC (as amended), and all applicable national data protection legislation.
Infant Joy is an online retail brand specializing in children’s clothing, footwear, accessories and party products. This website, www.infantjoy.bg, www.infantjoy.ro and www.infantjoy.eu (the “Website”), is operated by Siena Joy Ltd., a company registered under the laws of the Republic of Bulgaria under UIC 205967634, with registered address in Bansko, Gramadeto bl. V, fl. 1, Bulgaria (hereinafter “Infant Joy”, “we”, “us” or “our”).
This Cookie Policy explains how we use cookies and similar technologies, the legal basis for such processing, and the choices available to you.
Unless otherwise defined herein, capitalized terms shall have the meaning given in our Privacy Policy.
1. What Are Cookies and Similar Technologies
Cookies are small text files placed on your device when you visit a website. When you revisit the Website, the cookie enables the site to recognize your device and store certain information about your preferences or past actions.
Cookies may collect information such as IP address, browser type, device type, operating system, referring URLs, on-site behavior, interaction data and approximate geographic location.
In addition to cookies, we may use similar technologies including tracking pixels, web beacons, embedded scripts, local storage objects, SDKs and server logs. These technologies function similarly to cookies and allow us to understand user interaction, enhance security, optimize performance and measure advertising effectiveness.
Some of these technologies may collect personal data within the meaning of Article 4(1) GDPR.
2. Legal Basis for Processing
The legal basis for the use of cookies depends on their category.
Strictly necessary cookies are processed on the basis of Article 6(1)(f) GDPR (legitimate interest), as they are essential for the secure and proper functioning of the Website and cannot be disabled without impairing core services.
All other categories of cookies, including analytics, functional and advertising cookies are only activated after you have provided explicit consent via our Cookie Preference Center.
You may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
3. Categories of Cookies We Use
4. Data Transfers Outside the European Economic Area
Some third-party providers we use may process data outside the European Economic Area (EEA), including in the United States.
Where such transfers occur, we ensure appropriate safeguards are in place in accordance with Chapter V GDPR, including:
- European Commission adequacy decisions;
- Standard Contractual Clauses (SCCs);
- Additional technical and organizational safeguards where required.
You may request further information regarding such safeguards by contacting us.
5. Data Retention
Cookies are stored for varying durations depending on their purpose. Some cookies are session-based and expire when you close your browser. Others are persistent and remain on your device for a defined period.
Specific retention periods are listed in our cookie table.
We do not retain personal data collected via cookies longer than necessary for the purposes described herein.
6. Automated Decision-Making and Profiling
Advertising and analytics cookies may involve profiling to evaluate certain personal aspects relating to you, particularly to analyze or predict your preferences, interests or behavior.
We do not conduct automated decision-making that produces legal effects or similarly significant effects solely based on automated processing within the meaning of Article 22 GDPR.
7. Your Rights Under GDPR
Under the GDPR, you have the right to:
- Access your personal data;
- Rectify inaccurate data;
- Erase personal data (“right to be forgotten”);
- Restrict processing;
- Object to processing;
- Data portability;
- Withdraw consent at any time;
- Lodge a complaint with a supervisory authority.
In Bulgaria, the competent authority is the Commission for Personal Data Protection (CPDP).
You may exercise your rights by contacting us at info@infantjoy.eu.
8. Managing Your Cookie Preferences
You can manage your cookie preferences at any time through our Cookie Preference Center accessible via the “Cookie Settings” link on the Website.
Click HERE to manage cookie settings directlyYou may also configure your browser settings to block or delete cookies. However, blocking strictly necessary cookies may render parts of the Website unusable.
Below are links to guides on managing and deleting cookies in the major web browsers:
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer
Withdrawal of consent does not affect the lawfulness of processing carried out before such withdrawal.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in legal requirements, technical developments or business operations.
Where required by law, we will seek renewed consent for material changes.
The latest version will always be available on this page and indicated by the “Last Modified” date above.
10. Contact Information
Siena Joy Ltd.
UIC: 205967634
Address: Bansko, Gramadeto bl. V, fl. 1, Bulgaria
Email: info@infantjoy.eu